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Promoting Sustainable Choices in Agriculture and Forestry

Website
https://greennudge.eu/

At ForestAgriGreenNudge, we believe that small changes can lead to big impacts. Using insights from behavioral science, our project aims to guide decision-makers towards more sustainable practices in farming and forestry through the use of “Green Nudge”—subtle, positive interventions that reshape decision-making environments.

Our approach begins with a comprehensive review of existing initiatives using Green Nudges, followed by an in-depth assessment of their effectiveness and ethical integrity. We then field-test these nudges to identify the most successful ones, which are further refined and tailored based on feedback from stakeholders along the entire value chain.

The culmination of our efforts is the iNUDGE Academy, an online tool designed to support policymakers, farmers, foresters, retailers, and wholesalers. This resource provides practical guidelines, implementation strategies, and risk assessments for integrating nudges into everyday practices, helping drive the shift towards sustainability.

 

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